To ensure this timely action, all you need is a social media crisis management plan. Timely escalation and corrective action followup planning are other ways you could prevent unnecessary pain for your brand. Now would you want your social media follower count to plummet, especially at a time when a credibility factor like a blue tick can be easily purchased by any budding competitor of yours? Which is why you need to have proper social media management in place.Įven if a blunder has been committed, an early cover-up could prevent damage to your brand image. Any negligence could lead to a situation of social media crisis that would hurt business credibility.ĭeleting tweets, sharing public apologies would only impress the empathetic ones the headstrong audience would just leave. At the same time, social media managers need to be alert and thorough about the brand message that they give out. The all-pervasive social media presence around businesses today means that brands must be actively present and posting to platforms like Instagram, Facebook, Twitter, etc.
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